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The Cape Country Routes Roadshow approach has proven to be a winning formula for the collective – not only because we're passionate about our work and genuinely enjoy the process, but because it has evolved into an exceptionally effective marketing initiative. Marketing at its core is about connecting through shared knowledge and genuine relationships.

„What does the clue say? Where are we going?” That’s how our Cape Country Routes Amazing Race kicked off…

4 teams of travel agents from around the world were invited to discover our scenic Routes - West Coast-, Wine-, Whale and R62 - and experience our hidden gems in a fun way road-tripping in Jimny 4x4’s. It was an opportunity to shift perspective and find new, exciting travel experiences for their clients.

Cape Country Routes is the perfect match to this new travel trend: Workcation! Natural surroundings, breath-taking views, comfortable country-style accommodation and home-away-from-home hospitality. What more could you ask for?

“Meet the smile behind the face mask” featuring Cape Country Routes Member Montagu Country Hotel, Route 62

Interview with Owner of Montagu Country Hotel: PJ Basson

All Cape Country Routes members, accommodation establishments and activity products alike, are owner run and managed. There are real people and real families behind these products...so let's meet the smile behind the face mask!

“Meet the smile behind the face mask” featuring Cape Country Routes Member Agulhas Country Lodge, Cape Agulhas

Interview with Owner of Agulhas Country Lodge: Sue Fenwick

All Cape Country Routes members, accommodation establishments and activity products alike, are owner run and managed. There are real people and real families behind these products...so let's meet the smile behind the face mask!