The Cape Country Routes Roadshow approach has proven to be a winning formula for the collective – not only because we’re passionate about our work and genuinely enjoy the process, but because it has evolved into an exceptionally effective marketing initiative. Marketing at its core is about connecting through shared knowledge and genuine relationships.

Our collective has always shown a strong commitment to providing world-class tourism experiences in a sustainable and responsible manner. To further manifest the true commitment and greater vision, we have asked all our accommodation and activities suppliers to adopt and follow our 4 pillars of sustainable and responsible tourism.

Observing sunrise or sunset is truly captivating, a spectacle to one’s eyes. Doing so from different locations adds a special dimension to the journey, offering rewarding moments to anticipate exciting activities ahead or to reflect on past travel adventures as the day draws to a close.

From our teams to yours…Cape Country Routes wish you a joyous festive season!

South Africa’s 2023 Cape winter season was marked by above-normal rainfall for most parts of the province – the fruits of this can be seen in the earlier than normal flower season blossoming more each day. With spring almost around the corner, one can sense the excitement for the upcoming change of season and the many months of sunshine that await.

4 teams of travel agents from around the world were invited to discover our scenic Routes – West Coast-, Wine-, Whale and R62 – and experience our hidden gems in a fun way road-tripping in Jimny 4×4’s. It was an opportunity to shift perspective and find new, exciting travel experiences for their clients.

It’s the harsh beauty of the Karoo, the open spaces and the unique sparkling skies that touch your heart and encourage you to “just be”. The beauty of “Nothingness” invites to reflect and truly appreciate the present moment with all thoughts and senses.

The members of Cape Country Routes, a group of owner-managed accommodation and activity providers situated along the most scenic routes South Africa’s Cape regions have to offer, wish to use this time of year to say…THANK YOU!

During the extraordinary times we find ourselves in, production companies have been more open to new ideas and new locations. Shooting in the countryside with wide open spaces, surrounded by nature and the most scenic country settings, has become much more appealing than the ordinary city studio or urban production set. These extraordinary times call for new initiatives.

Recent studies have identified certain travel trends for the post pandemic travel phase. While some are talking about “revenge travel”, survey results confirm that the global vaccine rollout seems to boost consumer confidence. So while we are waiting for our future guests, we follow travel experts who all seem to agree that there are specific trends that we should all be preparing for. Cape Country Routes have taken note off these trends and put them into our planning.