“Trend Travelling” with Cape Country Routes

Quality means more than Quantity

Travelling will become more meaningful. Experts predict that demand for authentic experiences will rise. So instead of covering the whole of South Africa in 10 days, rushing from one sightseeing point to the next, travellers are expected to take more time for the “real experience”, and to dedicate quality time to their holiday. They will more likely spend a few days in one location to fully experience every aspect of it and not only tick off the “highlights” shortlisted by some commercial travel guide. As Cape Country Routes, we strive to offer “unique experiences that will tempt you to linger on your journey and enjoy true South African hospitality.” It’s a quality stamp that sets us apart.

An increasing demand for safe, responsible and sustainable tourism

It has always been the group’s vision to “not only please and satisfy travellers, but also benefit all our people. CCR members are committed to assisting community projects in their areas and have invested in meeting the aspirations and needs of their staff and their families.” Latest projects include the “Conservation Project at Khoisan Karoo Conservancy”, home of Cape Country Routes Member New Holme Guest Farm as well as the “Dyer Island Conservation Trust”, part of Marine Dynamics’ greater marine life education and conservation initiatives – to name but a few. All our Cape Country Routes members remain committed to responsible, safe and sustainable tourism practices across the board.

Road Trip Travel will be more trendy than ever

Quoting CNN Travel: “Fresh air, great scenery and a wide open road, are the Holy Trinity of freedom - and it’s there for anyone with a set of wheels.” Cape Country Routes echo this sentiment. In line with our #BackToTheRoutes and #bestroadtrip movement, the group has created some exciting sample itineraries for road trip travel packages suggesting specific themes and interests. The aim is to kickstart travel dreams and forward bookings. Travellers will be inspired by scenic mountain passes, beaches, nature reserves and charming small towns. The routes are all interlinking, all accessible by car. When travelling on the Cape’s Country Routes, you set your own pace and enjoy the freedom of the open road.

Value the dedication and expertise of travel advisors

The role of travel advisors remains as important as ever. Today’s travellers care about more than just the size of the pool or the drinks menu — the core questions relate to logistics, itinerary planning, and getting genuinely useful local advice. Enjoying the support of a travel expert or booking agent plays a vital role in putting together a trip that actually delivers. As people continue to explore, there’s a real opportunity for the travel trade to be appreciated for their knowledge, experience, passion and commitment. Cape Country Routes is there to support our travel partners with flexible terms, sound service, and a shared vision for a thriving tourism industry.

Making dreams come true

For many travellers, certain holiday destinations remain a dream for years before they finally happen. That trip to Africa can get shelved, waiting for a time when there’s more time, more money, more…. But travel plays an important role in mental wellbeing, inner balance and personal growth, and some experts even claim it should be “considered an essential human activity”. So we can expect many people to take this “once in a lifetime trip to Africa” sooner rather than later, to make the dream come true.